A 39% increase.
Pokémon GO's incredible launch period popularity may have faded a fair amount after several months had passed, but the smartphone game has remained one of the most popular - and highest earning - apps on the market ever since. It appears that the recent addition of trading, which has been introduced as part of GO's recent 'Friends' feature, has started something of a resurgence, however, with revenue figures reaching scarily high numbers once again.
We recently found out that the game is currently experiencing its highest player numbers since launch, with more and more fans returning to the app now that their most wanted features have made it into the game. Naturally, this has started to translate nicely - for Niantic and The Pokémon Company, at least - into impressive figures generated through in-game purchases, too. According to Sensor Tower's estimates, players have spent an average of $2.5 million per day since the Friends update, representing "a 39% increase over the preceding two months’ average".
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