PlayStation the top spender, Xbox with the most impressions.
Nintendo's television advertising spend in the United States this year is estimated to be around $46 million. This is less than half the amount spent on PlayStation and Xbox ads and it has still managed to generate a total of 3.07 billion impressions. According to VentureBeat and its partner iSpot.tv (a real-time television ad measurement company), it illustrates how spend and impressions "don't always" go hand-in-hand.
In comparison, PlayStation was the top-spending brand year-over-year, forking out an estimated amount of $108.5 million on television advertising, even though it decreased its budget by nearly half (-45.51%). Xbox's spend was around $100 million, putting it in second place, but it won in terms of ad impressions – with over 4.8 billion (an increase of 186.73%).
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