Best Of 2022: Why Is Splatoon So Popular In Japan?

Nintendo is squids in.

Over the holidays we're republishing some choice features from the last 12 months. A mix of talking points, interviews, opinion pieces and more from NL staff and contributors, you'll find our usual blend of thoughtfulness, expertise, frivolity, retro nostalgia, and — of course — enthusiasm for all things Nintendo. Happy holidays!

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It happened almost overnight. One day in May 2015, Splatoon merch appeared everywhere in Japan.

Read the full article on nintendolife.com

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