Hasbro has announced its bringing out a new range of Fortnite blasters - and it's partnering up with esports team, Team SoloMid (TSM), to promote it.
While they won't be wearing their branded TSM jerseys in the promotion, the three-man competitive team - comprising of "Myth", "Daequan" and "Hamlinz" - will appear in Hasbro's international commercial campaign. TSM's "non-competitive influencers" will reportedly also be involved, talking about "their best Fortnite battle moments in real life".
According to The Esports Observer, TSM negotiated directly with Hasbro, which paid "a sponsorship fee" to TSM in a separate deal to the licensing arrangement it has with Fortnite publisher Epic Games.
from Eurogamer.net http://bit.ly/2SF2GHx
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