The famous card game is in danger of being left behind by its rivals.
Ever since the release of Pokémon GO in the summer of 2016, the Pokémon brand has been going through a period of transition. There’s been a handful of mobile games ranging from the simplistic Magikarp Jump to the surprisingly complex Pokémon Duel. We’ve seen the company’s mascot turn into a master detective, soon transitioning to the big screen and voiced by one of the most famous actors around. Despite the Pokémon Company branching out of their usual comfort zone, they’ve stayed true to their origins with a lovingly remade version of Pokémon Yellow in the form of Pokémon Let’s Go, capturing the nostalgia of fans that have been there from the start, as well as those ready to begin a new adventure.
Pokémon is no longer just aimed at children. Staying relevant for twenty years is no mean feat and is a long way past being just a 'flash in the pan' fad. Pokémon GO continues to make millions of dollars a month in revenue and with a blockbuster premiere around the corner and the imminent announcement and subsequent release of ‘Pokémon Switch’, it’s sure to maintain appeal for some time to come. However, one element of Pokémon’s brand that could appear less innovative than the rest is the Pokémon Trading Card Game.
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