A potentially lucrative plan.
The Chinese video game market has been considered to be something of a potential gold mine for a while now; there's a huge audience of gaming fans residing in the country and, as of yet, no major console manufacturer has really asserted any kind of dominance there.
As Nintendo has explained in the past, though, breaking into this market is challenging; console gaming hasn't made the same impact as smartphone and PC-based games in the region, and it was only a few years ago that a ban on dedicated game consoles was still very much intact - a ban which lasted 14 years. Despite this, it would now appear that the house of Mario has made some positive steps towards getting its foot in the door.
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from Nintendo Life | Latest Updates http://bit.ly/2UIWfEh
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