E3 Responds To Losing Another Key Company

The organizers of E3--the Entertainment Software Association--has released a statement in response to the news that E3 2020's creative directors, iam8bit, have resigned from their position. The organization thanked iam8bit for their contributions to 2020's show, and also mentioned that E3 2020 won't be lacking for creative design.

The ESA confirmed that it's working with creative agencies including 160over90, Mat + Lo, GES, Dolaher Events, and Double Forte on E3 2020's vision and design.

“We can confirm that iam8bit is no longer part of the inter-agency group working on E3 2020," reads a line from the statement. "We greatly value their passion for the video game industry and the contributions they brought toward our vision for this year’s show. We have an innovative and experienced team in place including Endeavor’s creative agency 160over90, event innovators Mat+Lo and longtime E3 partners, GES, Dolaher Events and Double Forte—all collaborating to bring to life an exciting and authentic experience for fans, the media and the industry."

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