Doom Eternal was runner-up.
March was a big month for Nintendo with the launch of its long-awaited island life simulator Animal Crossing: New Horizons. It must have been borrowing from the bank of Tom Nook, as it spent an estimated total of $14.6 million in North America over the 30 days. According to iSpot.tv, this was $3 million more than what it spent in February and made it the only gaming brand within this region to spend over $1 million during this period.
All up, it ran 20 ads more than 3,000 times and managed to generate more than 793 million television ad impressions. Its biggest ad spot with a budget of $2.6 million went to the "Animal Crossing: New Horizons - Your Personal Island Paradise" commercial. Take a look below:
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