Why Microsoft Is Smart To Release A Cheaper Xbox Series X

New consoles are always expensive, and this trend is expected to continue with the release of the Xbox Series X and PlayStation 5 this year. But it might not be the only next-gen system Microsoft will offer. A popular and enduring rumor is that Microsoft will also release a lower-spec, less-expensive model aimed at the more mass-market audience known by the codename Lockhart. This is a great idea--and it's a much more interesting topic to consider now that Sony has revealed its own second, presumably less expensive digital-only PS5.

In fact, the name of Microsoft's next-gen console strategy is officially just called "Xbox," and the "Series X" label is the specific model name. You can think of this like the iPhone--there's the iPhone 11, iPhone 11 Pro, iPhone XE, and iPhone XR that all live under the iPhone umbrella.

For Xbox, I don't see the announcement of a cheaper next-gen Xbox as a matter of if but when. Xbox boss Phil Spencer told GameSpot that it might release additional next-gen Xbox SKUs, and I'm betting Lockhart is one of them. "Obviously, in the name 'Series X,' it gives us freedom to do other things with that name so that we can create descriptors when we need to," Spencer said in December 2019, all but confirming multiple next-gen Xbox consoles are coming.

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