The Netflix boot-up sound is very well known, but it was almost completely different.
Netflix VP of product, Todd Yellin, said on the Twenty Thousand Hertz podcast (via THR) that the company also considered other, very different sounds. These included underwater bubbles and even a goat's bleating sound.
All of these sounds--including the "Ta Dum" sound that ultimately was chosen--were composed by sound designer Lon Bender, who won the Best Effects Sound Editing Oscar for Bravehart. The "Ta Dum" sound, as it's known internally at Netflix, was initially introduced in 2015.
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