Widespread appeal of Switch makes it an unstoppable force.
Bloomberg recently published a story about Microsoft setting its sights on Japan as the next console battleground. Fortunately, according to one game industry consultant, it's not expected to have any impact on Nintendo - at least in the near future.
As noted by Bloomberg, Nintendo's current-generation platform the Switch "enjoys dominance" in its homeland right now with its "family-friendly" portfolio of games, which leaves Xbox to duke it out with the PlayStation. Serkan Toto, a game consultant who works in Tokyo, explained how "for the next years" Nintendo will remain in the top spot within Japan.
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