Nintendo is squids in.
It happened almost overnight. One day in May 2015, Splatoon merch appeared everywhere in Japan.
Baby inklings dangled from kids’ backpacks. Squid-girl stickers adorned pencil cases. Convenience stores advertised raffles for figurines, coffee cups, and Splatoon-branded bags. This explosion of Splat-swag was perhaps more of a surprise given that the Wii U sold only 3.3 million units in Japan. Lifetime worldwide sales of Nintendo EAD's first ink-based team shooter would come to rest at 4.95 million units, a very respectable figure — especially for brand-new IP — but hardly an indicator of the utter phenomenon the franchise would become in Nintendo's homeland.
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