So much more than "Sanrio meets Animal Crossing".
“One World, Connecting Smiles.” That’s the tagline Sanrio, the company responsible for creating Hello Kitty, established back in 2021. Its brand is all about 'Minna Nakayoku', which means 'all of us friends' or 'Getting Along Together'. Unity, friendship, and love encompass the world of Sanrio, and it’s worked. For me, Hello Kitty has always been that unifying figure – an icon, kind of like a cuter Barbie, who is capable of anything but always puts her friends first. I had Hello Kitty Dream World figures, where the eponymous cat had a mushroom house, a pineapple juice bar (complete with a pineapple-costumed figure), and even a dolphin yacht. There was also a bee costume figure with detachable bee wings. What’s not to love?
Hello Kitty is one of the biggest brands in the world (for context, Hello Kitty grossed more merch money than Frozen, Batman, and Sesame Street in 2018). So it might be a surprise that she’s never really had a successful video game, despite starring in many, dating all the way back to the Famicom. That is, until 2023’s Hello Kitty Island Adventure.
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