SEGA Announces New Olympic Merch Collab, Reigniting Hopes Of A Mario & Sonic Comeback

Sonic boom.

SEGA and the International Olympic Committee have today announced that they are teaming up on a new "co-branded merchandising programme" featuring none other than Sonic the Hedgehog.

The multi-year deal will see the blue blur cropping up alongside the Olympic rings in a whole range of merch planned for release next year. According to the official announcement, SEGA and the IOC will now "explore opportunities to license the new designs for select merchandise collaborations", and we got the following first look at the 'Five Rings' collaboration to boot.

Read the full article on nintendolife.com

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