Changing times.
Nintendo has had bumpy relations with content creators over the years. Previously it has restricted live streaming on certain platforms and upped the requirements for its controversial YouTube creators program to match changes on the video website. In general, the Japanese company doesn't have the best reputation when it comes to acknowledging or embracing these modern influencers.
With a game like the upcoming Switch release Super Smash Bros. Ultimate fueled by the community, Nintendo evidently realises it's important to spread the word about the most anticipated release of the year. In order to do this, it's called on several content creators to help promote the title with their own unique fighter videos.
Read the full article on nintendolife.com
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