Paradox is evolving away from being a strictly PC gaming brand

Paradox Interactive established itself on the strength of its grand strategy games. The Crusader Kings, Europa Universalis, Victoria, and Hearts of Iron series are complex historical simulations that were designed to live on PCs. But as consoles become more powerful, Paradox says it's reevaluating its status as a primarily PC-based brand. "I think that's evolving," CEO Ebba Ljungerud told us at PDXCon this year. "In the long run, I think [our games are] for the niche player, and if you as a niche player want to play on console, that's fine for us." Ljungerud said the hardware geography of the games industry is changing, and now it makes more sense for Paradox to consider consoles as viable platforms for their particular style of game design. "Things evolve, things change over time," she said. "If we had had this conversation a couple of years ago, we probably would have said yes, absolutely, console is dying. But it isn't dying." "I think it matters more that we make deep, complex, and endless games, regardless," added Shams Jorjani, Paradox's chief business development officer. "If you play it on your microwave, that's fine. If that's the best way to get a grand strategy experience, we're pragmatic about it."

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