Too cool for school.
Ken Sugimori, best known as the character designer and art director of Pokémon, has been around since the inception of the franchise. In a translation provided by Siliconera recently, the talented artist discussed how Pokémon designs had to be memorable - with cool designs often failing to achieve this.
I often tell members in charge of design to “take away from designs that are too cool,” but that is probably a sentiment that is difficult to grasp. What’s cool and what’s not is all subjective in the end. To put it extremely, my job is to get something that would look cooler if it didn’t have this or that on it, then put it in on purpose. Basically, if it looks too cool then it takes away from what makes it memorable for the players.
Read the full article on nintendolife.com
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