Fortnite’s use of viral hip-hop dance moves has some artists grumbling

As Fortnite continues its reign as a pop culture juggernaut, hip-hop artists like 2 Milly and Chance the Rapper are wondering why creators haven’t been credited or compensated for the signature dance moves used in the game. Several of Fortnite’s emotes are based on moves created by hip-hop artists - ‘Tidy’ is a move Snoop Dogg used in his 2004 number one hit “Drop It Like It’s Hot,” and ‘Swipe It’ is pretty clearly 2 Milly’s ‘Milly Rock.’ The dance moves in question have all become viral sensations in their own right, and they’ve spread among hip-hop artists and through pop culture writ large. Fellow hip-hop artists have used them in their own videos or even during Super Bowl performances. But where the dances’ viral spread is usually understood as fandom or, in the case of fellow artists, as nods to the moves’ creators, Fortnite’s use of the dance moves is a bit different because the game is making money by selling them to players. Now, the artists who created the dances are wondering where their share of Fortnite’s huge revenues is.

from PCGamesN https://ift.tt/2y8w5wT

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