Alienware “absolutely” looking into own brand PC components… but admits graphics cards won’t be easy

Alienware is a brand synonymous with pre-built machines, with its designs only ever making it onto PCs the Dell subsidiary builds in house. However, at a recent event Alienware and Dell XPS GM Frank Azor told PCGamesN that, while Alienware isn’t going to rush into any new markets, it is looking into the component market as a possible new venture - potentially bringing with it Alienware’s signature style to the granular PC building space. Alienware’s design are restricted to pre-built systems. If you want Alienware’s latest chassis, you need to buy the graphics card, motherboard, PSU, etc. that Alienware chooses for the innards of the rig, too. But when asked about whether the component market was a segment Alienware would consider moving into, the answer offered by the brand’s top exec was more positive than expected from the stalwart system builder. “It absolutely is,” Frank Azor says. “And, you know, funnily enough talking to NZXT their inspiration for the company was Alienware because they wanted the Alienware chassis [Predator] and they didn’t want to necessarily buy the entire system - and that’s the only way you’ve ever been able to get an Alienware. But, yeah, it’s absolutely a segment of the market that we are looking at.”

from PCGamesN https://ift.tt/2Cwe9jk

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