Moves up two places.
Nintendo has gone from strength to strength this generation thanks to the success of the Switch, so it's no surprise to hear its brand recognition has now risen this year within the UK.
According to Prophet's Brand Relevance Index for 2018, which surveys 11,500 consumers in the UK about 240 brands across 27 different categories, Nintendo has risen to 11th place - moving up two places from the previous year. In comparison, Sony's PlayStation brand came in at third place, beaten out by the master builder Lego in second place and tech giant Apple in the first place.
Read the full article on nintendolife.com
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